Platform Product Marketing
The landscape of technology product marketing has altered radically in the last five years. As companies seek to engage more deeply with users and partners while
opening their products to them as platforms, the risks — and potential rewards — increase.
Platform Associates provides strategic marketing consulting services to platform
businesses.
Our experience in this area includes a number of Silicon Valley startups. We also
founded and led eBay's first platform evangelism team, which helped take their developer
program from a handful of partners to 20,000 developers in 24 months.
Our marketing consulting services include:
- Go-to-market strategy for new products
- Product evangelism
- Blogger outreach
- Blog-based marketing
- Newsletter production
- Public relations
Contact us and let's talk about how we can help your
platform business.