Platform Product Evangelism
An evangelist encourages others to join their cause. Platform product evangelists
generate interest and excitement for platform products, engaging adopters as deeply
as necessary to ensure they get the right product at the right time. Platform evangelism
is a hybrid role that falls on the cusp between technology, marketing, training,
public relations, product management, and business development.
Large companies are increasingly utilizing evangelists as a way to reach partners
and developers they couldn't ordinarily engage. But for small companies or startups
on a budget, the evangelism role can be difficult to justify. That's why Platform
Associates provides platform product evangelism on an outsourced basis.
We formed and led eBay's first platform evangelism team. We've performed this role
for a number of other technology businesses as well. We have a good understanding of how to
turn a platform product into a thriving ecosystem.
Contact us to talk about how our product evangelism
can help your business.