Practices

Platform Associates provides platform strategy consulting for both new and established businesses. Our objective is to work with your management, product, legal and engineering teams to help make your platform business compelling to third parties (including users, developers, and partners).

Increasingly, partnerships between platform companies involves technical integration. For an open developer platform, this usually means you'll want to devote some attention to the developer relations role, to ensure that developers and partners can access your platform in a multitude of scenarios with a minimum of friction.

An evangelist encourages others to join their cause. Platform product evangelists generate interest and excitement for platform products, engaging adopters as deeply as necessary to ensure they get the right product at the right time. Platform evangelism is a hybrid role that falls on the cusp between technology, marketing, training, public relations, product management, and business development.

The platform program management role handles the day-to-day oversight of a platform product. While a product manager manages product ideation, a program manager is responsible for the smooth management of a product after it has been released.

The landscape of technology product marketing has altered radically in the last five years. As companies seek to engage more deeply with users and partners while opening their products to them as platforms, the risks — and potential rewards — increase.

You make what you measure, as they say. But when it comes to providing platform products it's doubly important to track metrics and remain deeply engaged with your customers and developers. Without the ability to discern what your community is doing with your platform, you may miss useful opportunities for your business.

Thriving online communities don't happen by accident. They require careful planning and hands-on management. For businesses that engage with customers the benefits are great, but doing online community right requires thoughtful planning and ongoing management.

Platform Associates provides consulting practices for our clients who are interested in adopting Amazon Web Services.

Our Amazon practices focus on two areas of Amazon Web Services functionality: storage and hosting.

With more than 100 million users, Facebook is one of the most compelling social networking sites on the Web. Facebook gives third-party software developers access to its users through the creation of applications that run within the context of Facebook.

Platform Associates provides two consulting practices related to Facebook application development: Facebook Product Strategy and Facebook Application Development.