Platform Product Evangelism | Platform Associates

An evangelist encourages others to join their cause. Platform product evangelists generate interest and excitement for platform products, engaging adopters as deeply as necessary to ensure they get the right product at the right time. Platform evangelism is a hybrid role that falls on the cusp between technology, marketing, training, public relations, product management, and business development.

Large companies are increasingly utilizing evangelists as a way to reach partners and developers they couldn't ordinarily engage. But for small companies or startups on a budget, the evangelism role can be difficult to justify. That's why Platform Associates provides platform product evangelism on an outsourced basis.

We formed and led eBay's first platform evangelism team. We've performed this role for a number of other technology businesses as well. We have a good understanding of how to turn a platform product into a thriving ecosystem.